Digital Communications Officer

Digital Communications Officer

26 octobre, 2021

JOB TITLE: Digital Communications Officer



UNIT / DIVISION: Communications

OPENING DATE: 26.10.2021




Education: Relevant university degree (media, journalism, communications, international 
relations, history, human rights and/or humanitarian law degree)
Experience: At least three years of relevant experience in communications, media relations, 
information management, journalism in an international organization and/or a 
UN agency.
Knowledge  & Skills:
Demonstrated knowledge and familiarity with social media platforms, video 
editing, infographics, social media monitoring tools, etc. Knowledge and 
application of multimedia production software (Final Cut Pro X and Adobe 
Premiere Pro, Photoshop, Indesign, Illustrator, After effects or equivalent).
Languages: Proficiency in English and French. Other languages highly desirable

KEY ACCOUNTABILITIES (not all-inclusive)

Under the supervision of the Head of Communications and Advocacy Unit, the incumbent will:
1. Coordinate the development of an annual digital communications strategy to support the Mali 
Country Strategic Plan.
2. Implement country-specific communication work plans designed to maintain and enhance the 
visibility and reputation of WFP in Mali and support fundraising activities, ensuring alignment with 
overall communications and WFP strategies. Contribute to organizing events to support the office’s 
fundraising activities and supporting other initiatives when required.
3. Plan, manage and evaluate communications campaigns that favourably impact the public’s views, 
opinion leaders and donors to raise WFP’s profile and support fundraising activities (liaising with 
Regional Bureau and HQ Communication Advisers for effective overall coordination).
4. Review existing material, design and produce a communication package, including key 
documentation, props and templates for brand building, awareness-raising, advocacy, thought 
leadership and resource mobilization efforts targeting external audiences (government, communities, 
donors, other UN agencies, NGOs, and WFP units).
5. In coordination with the head of communications and the communications associate, manage the 
regular flow of news/information about WFP’s work in Mali to the media, ensuring reputational risks 
are identified and addressed.
6. Track and analyze traditional and online media to identify trends and/or issues and propose 
solutions and ideas to improve the effectiveness of communication strategy and activities.
7. Work with the Communications Associate to define and implement a social media plan which 
leverages social media content, platforms, networks and partners to enhance coverage and support 
of WFP’s activities in Mali in liaison with RB and HQ teams

KEY ACCOUNTABILITIES (not all-inclusive) (Suite)



Understand and communicate the Strategic Objectives: Coaches team in the most effective ways to communicate WFP’s Strategic Objectives to WFP team and partners in the field.
 Be a force for positive change: Implements new methods or tools to improve team’s work processes and productivity.
 Make the mission inspiring to our team: Maps team’s activities and tasks to specific successes in beneficiary communities to showcase positive impact.
 Make our mission visible in everyday actions: Explains to teammates how each unit contributes to the overall WFP mission.

Look for ways to strengthen people’s skills: Identifies skill development opportunities such as training modules or on-the-job experiences for self, colleagues and direct reports.
 Create an inclusive culture: Facilitates team building activities to build rapport in own unit.
 Be a coach & provide constructive feedback: Facilitates the pairing of junior colleagues with coaches within own team.
 Create an “I will”/”We will” spirit: Proactively anticipates potential challenges and develops mitigation plans to ensure that team meets goals and targets.

Encourage innovation & creative solutions: Identifies opportunities to be creative in own work and to help team be more innovative and accurate in their respective tasks and areas of work.
 Focus on getting results: Monitors team’s deliverables and provides feedback to ensure outcomes are delivered consistently and accurately.
 Make commitments and make good on commitments: Provides accurate guidance to team on expected responsibilities and tasks, whilst also upholding own commitment to the team.
 Be Decisive: Sets an example and provides guidance to junior team members on when to escalate issues when faced with challenging issues in the workplace or in the field.

Connect and share across WFP units: Facilitates partnerships with other WFP units to accomplish missions in the field.
 Build strong external partnerships: Sets an example and provides guidance to team on how to build relationships with external partners.
 Be politically agile & adaptable: Articulates to colleagues or direct reports the value of contributing to other WFP teams and agency partnerships in fulfilling WFP’s goals and objectives.
 Be clear about the value WFP brings to partnerships: Organizes, monitors, and prioritizes own and team’s efforts to ensure that they will fulfill the needs of internal and external partners.


• A digital communication strategy (facebook and Twitter) is revised incorporating new Key 
performance indicators;
• A social media editorial calendar is developed and fed with relevant content;
• A donor visibility plan is developed, implemented and regularly updated;
• Social media channels (Facebook and twitter) are managed on a day to day basis;
• Reports of social media activities and website statistics are provided on a monthly basis;
• A digital communication monitoring and evaluation system is developed and 


This is an 11-month service contract.


Female applicants and qualified applicants from developing countries are especially encouraged to apply

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